Today i was fortunate enough to be invited to the West Midlands ‘Cut the deficit, not the NHS’ poster launch with Francis Maude. All across the country various members of the Shadow Cabinet were present in target seats to unveil the poster which can be seen in over a 1000 different sites. More than half a dozen Conservative prospective parliamentary candidates for seats in Birmingham were in attendance as well as candidates from across the region and the media.
I was quite impressed with the actual poster itself and believe that the large image of Cameron, a strong and popular leader will stick in the minds of the electorate. It is difficult to imagine the government doing something similar with the Prime Minister for a number of reasons including how he is seen as weak, incompetent and a liabilty to their campaign. In fact it seems that Labour are undecided about what sort of campaign they want to run and are stuck between targetting their core vote; Gordon Brown’s comments about Eton is an example of this or rely on the swing vote and target the same group which helped them win in 1997. What using the image of Cameron symbolises is that the Conservative Leader is personally committed to protecting and investing in the NHS and it remains his top priority.
Labour were quick to react to this, with the Chancellor stating that a £34 billion hole existed in the Conservative plans. However quite rightly it was described as ‘complete junk from start to finish’ as the dosier includes apparent pledges from the Tories which have not been made. Perhaps we should remember that it is this government responsible for our huge deficit of £178 billion and this government who have crippled the finances of this country . Although the election may not have been formally announced, there is no doubt the pre election point scoring has begun.