Had Reagan lost North Carolina, despite his public pronouncements, his revolutionary challenge to Ford, along with his political career, would have ended unceremoniously. He would have made a gracious exit speech, cut a deal with the Ford forces to eliminate his campaign debt, made a minor speech at the Kansas City Convention later that year, and returned to his ranch in Santa Barbara. He would probably have only reemerged to make speeches and cut radio commercials to supplement his income. Reagan would have faded into political oblivion. His close second place and strong challenge that really began with North Carolina and Jess meant Reagan was never going to fade in to insignificance.