The release of the new 2012 Olympic logo yesterday by the chairman of the organising committee, Sebastian Coe has sparked some intrigue as to whether the logo is actually a good one and certainly as to whether it is a strong visual representation of Britain as the host of the games in 5 years time.
It seems that the replacement for the old logo used throughout the ‘Back the bid’ campaign to ‘Make Britain Proud’ has been aimed at the younger generation. This in order to create a somewhat needed surge in interest within the games as it will follow the Beijing Olympics next year.
But there is something about the logo that may certainly attract the younger generation – the fact that it seems to appear as though it has been drawn by a child. The strange figures if cleverly deciphered as the actual numbers 2 -0-1-2 are meant to represent a ‘dynamic, modern and flexible’ image that is expected to fit in with the new media and technology that will be applied to present a fresh image of the London Olympic games.
It has inspired a wide range of opinions, mine as you have probably guessed, that the logo is ridiculous. Not only do the colours of the logo bear no resemblence to the traditional colours of the rings, but they do not present a truly British image. As far as I recall bright pink does not feature in the Union Jack…
05/06/2007 at 12:19 |
there are 4 different coloured designs. apparently the logo will evolve, perhaps into something elaborate and better by 2012?
05/06/2007 at 13:24 |
This Logo is especially disturbing when you consider that it took Britian’s ‘top’ advertising designers an entire year to ‘research’…
05/06/2007 at 13:26 |
“I could throw up a better logo” – was one of the more harsh comments.
05/06/2007 at 13:30 |
I think the other colours it has been designed in – blue, green and orange as well as the pink shown in the blog all have nothing to do with Britain or anything traditional. Whether or not the designer Wolff Olins is trying to take a step away from tradition im not sure, but it doesnt seem at the moment like the logo is to be developed a great deal for 2012. Hopefully it will though as at the moment, there is already a running petition to get the logo dropped as quickly as possible…
05/06/2007 at 13:40 |
I wonder whether the designers of the 2012 logo designed the new Tory logo?!
05/06/2007 at 16:31 |
fyi it cost 400,000 to develop
05/06/2007 at 19:06 |
I dunno that it is completly detached from british culture. It resembles something that could be on the Nevermind The Bollock Here’s The Sex Pistols album.
I also agree with the coment about the tory logo. It looks like someone thought they were desinging a logo for the green party using Paint.
06/06/2007 at 11:50 |
Someone has said that you can read the word ZION in the logo. Just saying, that’s all…
06/06/2007 at 13:54 |
haha… that’s hilarious!
06/06/2007 at 18:20 |
Well, at £400,000 (or whatever it was), at least we now know where some of the Olympics money is being wasted.
08/06/2007 at 14:59 |
I think it is awesome!
07/07/2007 at 03:11 |
Love it ? as Elzaar from Futurama once remarked: ‘ Absolutely naaaaaat!’